DIGITAL MARKETING SEO(SEARCH ENGINE OPTIMIZATION) DIGITAL MARKETING SEO, or Search Engine Optimization, refers to the practice of optimizing a website or online content to improve its visibility and ranking on search engine results pages (SERPs). The primary goal of SEO is to attract organic (non-paid) traffic to a website by ensuring it appears prominently in relevant search queries. Here are some key components of SEO: 1. **Keyword Research**: Identifying the search terms (keywords) that your target audience uses when looking for information related to your content or products. Tools like Google Keyword Planner, SEMrush, and Moz Keyword Explorer help in finding relevant keywords with high search volumes and low competition. 2. **On-Page Optimization**: Optimizing individual web pages to improve their search rankings and attract more relevant traffic. This involves optimizing title tags, meta descriptions, headings, URL structures, and content with relevant keywords. 3. **Content Q