DIGITAL MARKETI NG Digital marketing in 2024 is becoming more competitive and sophisticated, but it is not necessarily saturated. Here’s why: 1. Increased Competition : More businesses are leveraging digital channels as consumers continue to move online, which has raised the level of competition. Ad Costs : As demand for digital ad space increases, particularly on platforms like Google and Facebook, costs per click (CPC) and customer acquisition costs (CAC) have risen. 2. Platform Evolution : Platforms such as Instagram, TikTok, and LinkedIn have grown, providing new opportunities for businesses, but these platforms also have highly competitive environments. Algorithm Changes : Social media and search engine algorithms continuously evolve, making it harder to organically reach audiences without a well-defined strategy. 3. Niche Specialization : While general digital marketing might be saturated, there’s growing demand for niche markets and personalized strategies, such as...
