Digital Marketing

what is digital marketing

definition- Digital marketing, also known as online marketing, is the promotion of brands that use the internet and other digital communications to connect with potential customers. This includes not only email, social media and online advertising, but also newsletters and other media-based businesses.

types of digital marketing:-

digital marketing an 3 types-
1. 1.White Hat SEO:- White Hat SEO refers to ethical and legitimate practices that align with search engine guidelines. The primary focus of White Hat SEO is to provide value to users, create high-quality content, and improve user experience.
2. 2.Black Hat SEO:- Black Hat SEO involves using aggressive and unethical techniques to manipulate search engine rankings. These tactics go against search engine guidelines and can lead to severe penalties, including website de-indexing. Black Hat SEO may include practices like keyword stuffing, cloaking (presenting different content to search engines and users).
3. 3.Gray Hat SEO:- Gray Hat SEO falls between White Hat and Black Hat SEO. It involves using techniques that may not be explicitly against search engine guidelines but could be considered manipulative or of questionable ethics.

4'c' in digital marketing

1.customer 2.cost:

3.convenience: 4.communication:

5'p' in digital marketing

1.product: 2.price:

3.promotion: 4.place:

5.people:

Top 8 Digital Marketing Tools for 2023

1. MailChimp 2. Google Analytics

3. Google Ads 4. Canva Business

5. Trello 6. Slack

7. Yoast SEO 8. Hubspot

top 10 socal media platforms:-

1.facebook 2.instagram

3.twitter 4.linkedin

5.tik tok 6.pinterest

7.tellegram 8.reddit

9.whatsapp 10.tumblr

Depends of digital marketing:-
age gender, time, located, interest , social media platforms , where
why do we need google search console:-

1.Website Indexing: google Search Console allows you to submit your website's sitemap, helping Google understand the structure and content of your site.

2.Search Performance Analysis: The tool provides detailed reports on how your website is performing in Google's search results. You can see data on impressions, clicks, click-through rates (CTR).
3.Keyword Insights: Google Search Console shows the search queries that drive traffic to your website.
4.URL Inspection: You can use the URL Inspection tool to check how Google crawls and indexes specific pages on your website.
5.Mobile Usability: Google Search Console includes a Mobile Usability report, which highlights any issues your website may have when accessed on mobile devices.
6.Security Monitoring: The tool provides alerts and notifications if Google detects any security issues or malware on your website.
7.Backlink Analysis: Google Search Console offers insights into the websites that link to your site. Understanding your backlink profile helps you assess your website's authority and identify potential areas for link-building efforts.
8.Manual Actions: If Google detects any manual actions taken against your website due to violations of its quality guidelines, Google Search Console will inform you.
9.Rich Results and Structured Data: The tool provides information on how your website's structured data is performing in search results, including rich snippets and other enhanced appearances.
Importance of url architecture (Pramalinks):-
1. 1.SEO and Ranking: Search engines, like Google, use URLs to understand the content and context of web pages. A well-structured URL can provide valuable information about the page's topic.
2. 2.User-Friendly Navigation: A clear and logical URL structure helps users navigate through a website easily. When URLs are descriptive and readable, visitors can quickly grasp the content of a page before clicking on it.
3. 3.Shareability and Click-Through Rates: A concise and meaningful URL is more shareable and clickable when shared on social media platforms, emails, or other online channels.
4. 4.Accessibility and Usability: URL architecture plays a role in website accessibility. Well-structured URLs are easier for screen readers and other assistive .
5. 5.Canonicalization and Duplicate Content: A consistent URL structure can help with canonicalization, which is the process of choosing the preferred URL when multiple URLs have similar or identical content.
6. 6.Breadcrumb Navigation: An organized URL structure can facilitate breadcrumb navigation, where users can easily understand their current location within the website's hier.
7.Site Architecture and Crawlability: A logical URL structure reflects the website's hierarchical organization and makes it easier for search engine bots to crawl and index your site.
long tail keywords related to digial marketing